Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Development testing is a software development process that involves synchronized application of a broad spectrum of defect prevention and detection strategies in order to reduce software development risks, time, and costs.
Depending on the organization’s expectations for software development, development testing might include static code analysis, data flow analysis, metrics analysis, peer code reviews, unit testing, code coverage analysis, traceability, and other software verification practices.
In computing, cross-platform software (also multi-platform software or platform-independent software) is computer software that is implemented on multiple computing platforms. Cross-platform software may be divided into two types; one requires individual building or compilation for each platform that it supports, and the other one can be directly run on any platform without special preparation
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.