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New Trends In SEO & Analytics

Digital E Touch > New Trends In SEO & Analytics

New Trends In SEO & Analytics

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.

  1. Mobile-first indexing
    In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to a mobile-first index. It might happen that the Search Console has already notified you about it.
  2. Page speed
    Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.
  3. Brand as a ranking signal
    Google Webmaster Trends Analyst, has stated at Pubcon that Google uses online brand mentions in its search algo. There’re two ways it can use a brand as a ranking signal.
Date

October 23, 2015

Category

Media, Platform

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