But the truth is branded change – sometimes it’s to stay relevant by adding new solutions and other times it’s simply reworking existing services to better suit the user. At the end of the day, your app design should reflect your brand, and that means it has to go through its own changes.
The Best App Design Rebrands :
An app design rebrand without rhyme or reason is a waste of time. All of the brands listed below made big changes with a specific goal or outcome in mind.
Instagram cleaned up its user interface with a fairly sizeable overhaul, including the logo. The app stripped out the color in favor of a black and white display. This allowed users to focus more on the images in the feed, and not draw the eye elsewhere. The updated logo did the exact opposite, in fact, the brand opted for a vibrant icon.
October 23, 2015
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